The Absolut House of Cosmo: A Glitzy, Unforgettable Coachella Activation Curated by Paris Hilton

As one of Coachella's most sought-after experiences, The Absolut House of Cosmo took festival-goers on an immersive ride through the worlds of cocktails, culture, and celebrity magic. With Absolut returning as the official vodka partner of the festival, they teamed up with Paris Hilton, their newly crowned Partner-in-Cosmo, to bring an unforgettable activation to life.

From the very start, the Absolut House of Cosmo was a dazzling spectacle that perfectly captured the energy and glamour of both Paris Hilton and the festival itself. The space was a fusion of high fashion, cutting-edge design, and, of course, cosmopolitan cocktails. Guests were transported into a world where creativity, culture, and community took center stage, all set against a backdrop of vibrant art and expertly crafted drinks. This wasn’t just about sipping cocktails; it was about immersing yourself in the ethos of the experience.

Paris Hilton’s presence at the House of Cosmo brought the activation to life in a way only she could. A longtime fan of Absolut Cosmos, Hilton is no stranger to blending glamour and fun — and this year, she brought her signature energy to Coachella once again. The surprise element of the event made it feel like one of those Coachella moments you didn’t see coming but will never forget. Guests were treated to not just Absolut Sliving Cosmos, but to a surprise performance and a tease of Hilton’s upcoming Infinite Icon Remix EP, set to drop on May 30th. It was clear that Paris was all in on this activation, and her effervescent personality was a key ingredient to the night’s success.

Hip hop legend Too Short also made a surprise appearance alongside Paris, adding another layer of excitement to the evening. The two icons proved that this year’s House of Cosmo was not just about the drinks — it was about the cultural moments and surprises that Coachella is known for. The surprise factor continued as Matt Rogers, Tefi Pessoa, Emma Roberts, and more stars filled the space, creating a star-studded atmosphere that perfectly complemented the elevated experience.

The activation’s Sliving Room — the social heart of the event — saw guests sipping perfectly chilled Absolut cocktails, laughing, connecting with friends, and snapping Paris-approved selfies that will no doubt surface across social media for weeks to come. With Blake Horstmann, Scheana Shay, Brock Davies, and other familiar faces in attendance, the House of Cosmo quickly became a social media hotspot, buzzing with energy and excitement.

What made the Absolut House of Cosmo stand out in a weekend full of surprises was its seamless blend of high-end party vibes, a little bit of Paris Hilton's iconic flair, and some surprise moments that will be the talk of the festival for years to come. As the ultimate expression of Absolut’s shared love for creativity and culture, the House of Cosmo delivered on every level. It wasn’t just about drinking — it was about community, connection, and the celebration of individuality.

For those who got to experience it, the Absolut House of Cosmo was a festival moment that lived up to its name — an experience that was nothing short of cosmic. As Coachella continues to be a space for innovation and expression, this activation proved that even a vodka brand can create a cultural moment that shines as brightly as the stars in the sky.