Proverbial Cool Aid's second full-length studio album, aptly titled "2023," marks a triumphant return for the band. This release is not just a musical endeavor; it's a testament to the enduring power of artistic passion and creativity. With its somewhat minimalist yet deeply resonant approach, "2023" stands as a testament to the band's evolution and growth.

The band's self-titled debut album, "Proverbial Cool Aid," was recorded in the hallowed Studio A at Houston's Sugarhill Recording Studios between 2005 and 2009. After a brief appearance on iTunes in 2010, it was re-released in 2022 as the band embarked on a resurgence that led to the creation of "2023." This album serves as a culmination of a year-long recording journey led by band leader and PCA founder Damen Martin, in collaboration with producer Josh Applebee at Wire Road Studios in Houston.

Upon listening to "2023," it's clear that Proverbial Cool Aid's sound has evolved since their debut. While the first album showcased their musical prowess, "2023" takes a somewhat more minimalist approach, allowing the vocals to take center stage. And what a unique and captivating voice it is. Damen Martin's vocal delivery is a standout feature of the album, offering a blend of vulnerability and strength that draws listeners in.

One of the defining characteristics of "2023" is its storytelling. Each track is a narrative in its own right, inviting the listener to immerse themselves in the lyrical world created by Proverbial Cool Aid. The songwriting is a testament to the band's ability to craft songs that resonate on a personal level while still offering a universal appeal.

Proverbial Cool Aid's live performances have been nothing short of impressive, with notable appearances at renowned venues like the Whisky a Go Go in Hollywood, The Viper Room, Houston's Warehouse Live, and The House of Blues. Their return to the stage, including a forthcoming show at The House of Blues on Oct. 13th, speaks to their enduring connection with their hometown of Houston.

As "2023" is made available on all streaming platforms and prepares for a vinyl release, Proverbial Cool Aid is poised to cap off the year with a bang—a 21-city, 14-state, month-long Eastern US tour beginning in late October. This tour is a testament to their unwavering commitment to sharing their music with a wider audience.

In a musical landscape often dominated by trends and fleeting fame, Proverbial Cool Aid's "2023" stands as a testament to the enduring power of artistic expression. With its unique vocals, captivating storytelling, and minimalist yet resonant approach, this album is not just a return; it's a renaissance. Proverbial Cool Aid's "2023" is a reminder that great music transcends time and trends, and it's here to stay.

It’s one of those impeccably cohesive records that is best listened to from start to finish. So please, take a moment and click those links below to listen, follow along, and of course to stay tuned for more.

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Proverbial Cool Aid returns with a masterclass in songwriting on album, "2023"