Crawford Mack’s latest single, “Think About It,” is a masterclass in musical duality. On the surface, it’s a seductive, laid-back jam, with its funky shuffle and smooth instrumentation inviting you to sink into its sultry groove. However, beneath the alluring veneer lies a pointed and unapologetic commentary on the insidious nature of modern media monopolization and its grip on power.

Adopting the persona of a cunning media mogul, Mack whispers promises of influence and control into the ears of politicians and celebrities. His vocals are front and center—intimate, and calculated, creating an almost conspiratorial atmosphere. It’s a delivery that’s both compelling and unsettling, drawing listeners into the track’s narrative. His voice shows impressive range, shifting seamlessly from a soft, inviting tone to a sharper edge that drives the message home.

Musically, “Think About It” is deceptively minimalistic yet richly layered. The rhythm guitar, paired with reverberant keys and inotixating strings, weave a jaw dropping soundscape. There’s a jazz-inflected sophistication here, with crisp production that highlights every detail while keeping the overall vibe relaxed and smooth. It’s the kind of track that lulls you into a sense of comfort before hitting you with its thought-provoking message.

The lyrics goad the listener, challenging them to confront uncomfortable truths about the loss of independence within the Fourth Estate and the commodification of information. Mack’s ability to balance political commentary with musical beauty is striking; the track feels darkly reflective yet strangely uplifting. It’s a testament to his skill as both a songwriter and a storyteller.

With its fusion of indie rock, jazz, alternative folk, and pop elements, “Think About It” defies easy categorization. This is music with purpose—a sonic experience that seduces your ears while provoking your mind. Crawford Mack has created a song that’s as intellectually engaging as it is sonically captivating.

“Think About It” is more than just a track—it’s an invitation to reflect, question, and, yes, think about it. Mack’s ability to blend complex themes with effortless charm makes this one of his most powerful releases to date. We immediately sunk into this track, soaking up all the greatness it has to offer. Enjoy it yourself and click those links below to listen, follow along, and of course to stay tuned for more.

Listen to “Think About It”

Like what you read? Follow our social media and playlist for the latest in independent music:

Crawford Mack's “Think About It” weaves a silky smooth production with complex message