Craig Oram opens up on the industry in a brand new Q&A Interview
In this exclusive interview, we catch up with Producer Craig Oram to explore his perspective on the ever-evolving Electronic Music landscape in 2025. As he shares his insights on the state of the scene, how technology and genre-blurring trends are shaping his creative path, and what he hopes the next generation of artists will bring to the table, Craig Oram gives us a glimpse into the mindset of a Producer navigating a rapidly changing industry. With a growing discography, evolving production skills, and a distinct sound rooted in underground influences, Craig Oram reflects on his journey so far and looks to the road ahead.
WWAM: Hi Craig! How’s everything going?
Craig Oram: Hello there! Thank you so much for inviting me to chat! Things are going well; ideas are flowing, and some releases shall be coming out very soon. I’m just back from an amazing holiday and festival in Cape Town called Origin, I wasn’t playing, unfortunately, but it was still magical just to attend.
WWAM: Electronic Music is in constant motion. How would you define where the scene is at in 2025?
Craig Oram: That’s a good question and a hard one to answer. I think now, with how accessible it is to make Electronic Music and how powerful social media is, the scene is rapidly growing in a lot of new areas, that being said, I feel we are seeing a lot of nightclubs and smaller festivals struggling. But the larger venues and big-budget/production festivals still seem to be doing pretty well. For an aspiring producer like me, trying to pierce through into the industry, it is competitive and I'm enjoying the whole journey of it.
WWAM: Are there any recent movements or shifts in the industry that have influenced the way you produce music?
Craig Oram: I haven’t changed much in the way I produce music, I’d say I am still on the path of learning the fundamentals of music production. AI is making serious waves through the industry; it’s very interesting and a bit unnerving. So far, I’ve only really leveraged a bit of AI to rip some vocals from tracks to do some edits.
For me, I know what I want to produce, so for now I am just trying to build my knowledge and mindset until I can consistently create the aesthetic I want in my tracks. With the way Melodic Techno has massively skyrocketed, I feel my style could perhaps fit somewhere between the melodic and harder styles of Tech House.
3rd party plugins these days are becoming unbelievably powerful and can produce amazing results very quickly. I’ve just updated to Serum 2 – along with pretty much every other producer in the world – and I am looking forward to expressing my taste of music through it.
WWAM: With genre lines becoming more fluid, do you think the future of Electronic Music leans toward innovation, or do you see a resurgence of classic influences?
Craig Oram: The fusion of genres and the creation of microgenres is a great thing in my opinion, every producer should express their particular sound, and all listeners should find exactly what they are looking for if they are willing to search for it.
I think nostalgia in music is extremely powerful and connects to a lot of emotion and memories when on the dance floor or even just solo listening.
So, bringing an innovative touch to an old classic vocal or well-known melody is always welcomed by the audience…actually, I’ve nearly finished an edit of Queen’s ‘Invisible Man.’ I just felt I had to put my style onto John Deacon’s already amazing bassline.
WWAM: What do you hope the next generation of DJs and Producers brings to the genre?
Craig Oram: I know it’s a very busy lifestyle being a touring DJ, however, I hope the next generation spends a good amount of time hunting for new tunes and finding hidden gems outside the Beatport charts. The track that listeners should be exposed to, in my opinion - the tunes they didn’t know they were missing.
WWAM: Which artists continue to have the biggest impact on your creative approach and why?
Craig Oram: My style derives quite a lot from some of the older style Progressive minimal producers from the likes of Egypt (Mooh, Proof DB) and Brazil (Devochka) and always Lu40 and Greenwolve – which I’d urge everyone to check out.
I’d have to say currently the underground Tech House producers like Fab Massimo, DON’T BLINK, and CADELAGO are having the most influence.
WWAM: As trends change so quickly, how do you navigate staying ahead of the curve while maintaining your own distinct musical identity?
Craig Oram: I wish I could say I was ahead of the curve! To be honest, it is hard to keep up with it all, and I try to spend minimal time on social media. I do feel my musical identity emerging currently as my confidence in my production skills has gotten better and I am working with some fantastic mentors.
I am always looking for the new best tune, I love nothing more than to go to a festival or a live DJ gig where I find myself listening differently now than before I started producing music. Naturally, I am more analytical and looking for inspiration when on the dancefloor. This helps me see what current styles/aesthetics of the tracks that perform well on the dancefloor and helps me make decisions in my projects.
WWAM: Do you think the way fans consume music—whether through streaming, live events, or social media—has changed the way artists need to approach their craft?
Craig Oram: Absolutely. The way fans consume music in 2025 has fundamentally changed how artists create, market, and perform their music.
Of course, social media is amazing for artists to get their music out and engage with fans, however, with attention spans getting shorter and the sheer amount of musical content available makes the battle to get your music heard and be successful that much harder.
Festivals are getting more visually tailored and wilder; it’s more than just the music now it’s a fully immersive environment ravers are seeking.
Artists in 2025 have to be more than just musicians—they're content creators, entrepreneurs, and performers in a constantly shifting digital landscape. Those who embrace these changes are the ones who thrive.
WWAM: You’ve seen the industry evolve over time—what’s one piece of advice you’d give to your younger self starting out in music?
Craig Oram: Have patience and don’t go at it alone. Decide what is important to you and don’t waste time getting the professional guidance you need to achieve your goals.
WWAM: Finally, what do you feel the Electronic Music industry is currently lacking—or what would you love to see more of?
Craig Oram: It would be really refreshing to see an open decks stage at a festival where upcoming Producers could go and play their tracks on a considerable sound system to help uncover more hidden talents. Or some other kinds of methods to give aspiring DJs opportunities.
I think the music industry is still hiring the legacy headliners, or it’s the same few DJs that play at all the festivals. Especially in the UK.
Craig Oram’s thoughtful approach offers a clear view of what it means to navigate the Electronic Music world in 2025. As he explores new tools and trends while staying connected to his influences, he continues to develop a sound that feels both personal and considered. So, as we conclude our interview, we thank Craig Oram for taking the time to speak with us and look forward to seeing the direction he takes next.
Be sure to keep up with his journey by following Craig Oram across social media.
Craig Oram Online
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