Outside Lands Music Festival 2024: Grass Lands Returns for its Sixth Year
The Outside Lands Music Festival in San Francisco, California, has always been a pioneer in blending music, art, and culture. This year, the festival continues its groundbreaking tradition with the return of Grass Lands, presented by Embarc. Now in its sixth year, Grass Lands is set to elevate the festival experience with its unique celebration of cannabis, marking a significant milestone as the first curated cannabis experience at a major American music festival.
Grass Lands offers a vibrant and dynamic cannabis marketplace, designed to highlight the latest innovations and cultural shifts within the cannabis industry. Available exclusively to festival attendees aged 21 and over, this highly anticipated area will once again feature the sale and consumption of cannabis products right within the festival grounds.
Embarc, one of California's fastest-growing cannabis retailers, steps in as the presenting sponsor for Grass Lands in 2024. With a strong presence in the activation for the past four years, Embarc's involvement ensures a top-tier experience for all festival-goers. Grass Lands will feature 17 partners representing some of California’s best cultivators, brands, and retailers, ensuring a diverse and high-quality selection of products.
Festival attendees can also look forward to returning culinary delights from Total Meltdown and Bloomstock, which will be available within the Grass Lands experience. Located in ‘SoPo’ (South of the Polo Field), this area will allow guests to purchase cannabis, enjoy their products in the Garden of Weed’n consumption area, and take in panoramic festival views from the Eastern Vista. The Arts District will set the perfect vibe with DJ sets from Eric Silverman on Friday, DJ Umami on Saturday, and Californicorns on Sunday, each performing multiple sets throughout the weekend.Legacy Market
One of the standout features of Grass Lands is The Legacy Market, a curated collection of 20 locally and consciously sourced social equity, legacy, and craft brands. This initiative encourages festival-goers to shop local and support equitable businesses. The full lineup of brands includes Green State, KANHA, Maison Bloom, Sonoma Hills Farm, OOKA, Claybourne Co., ST IDES, Halara, Barker Canna Co., Falcon, Oakfruitland, Sundae School, Kiva, Micro Bar, Lowell Farms, and more.Offerings
Excitingly, STIIIZY will debut their first-ever Outside Lands co-branded cannabis products at Grass Lands, offering a range of vapes, pre-rolls, and edibles. This collaboration highlights the growing intersection between music festivals and the cannabis industry, providing unique and exclusive products for attendees.
Grass Lands at Outside Lands Music Festival is more than just a cannabis marketplace; it's a celebration of cannabis culture, innovation, and community. Whether you're a seasoned cannabis enthusiast or curious newcomer, Grass Lands offers an unparalleled opportunity to explore, enjoy, and integrate cannabis products into your festival experience.
Mark your calendars for an unforgettable weekend of music, art, and cannabis at Outside Lands. Grass Lands is ready to welcome you to a world where cannabis and culture collide in the most extraordinary way.
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