Mai Cohen surpasses expectations on debut single, "Hold On"
On her debut single that has completely surpassed all our expectations, Mai Cohen’s “Hold On” 100% needs to be next up in your listening queue. Read on for our full in-depth analysis of the track, as well as a background on this emerging artist.
Originally from Israel but raised in Hong Kong, Mai Cohen has been head over heels in love with music and writing since the young age of 12. Letting loose the lead single “Hold On” from her soon to be released debut record has our hype levels at a literal all time high. If this is your introduction to the artist, you’ve discovered her at the perfect time, because massive things are on the way for this multidimensional talent.
While there were seemingly infinite highlights for us on this near four minute track, we have to start with Mai’s vocals. Setting the tone for the rest of her glorious career, we instantly resonated with her style that resembles something in the middle of R&B and Pop. There’s so many different genres featured on just this one single, but it’s also set a concrete base for the future showing that Mai’s range could fit any vibe or atmosphere.
On the production side of things, the first thing we’re going to do is recommend you give “Hold On” a listen with a nice pair of headphones or sound system in order to not miss out any of the subtleties. Truly, she’s sent chills down our collective spines with the immense amount of depth and effects featured here. The way that she delicately kept her voice up front in the mix but the background of the song alluring and captivating is something you’d expect from a seasoned professional, not someone who just shared their debut track. If that isn’t an exciting moment for the future, then we don’t know what is!
Without giving too much else away, because obviously we want you to go into this song without too many spoilers, let us just confidently push you in the direction to hop on the Mai Cohen bandwagon as soon as you can. She’s currently working on a music video for her second single (releasing soon) and we’ve got our eyes set on the debut album that will follow. “Hold On” has been a constant listen for us as of recently and we have the sneaking suspicion you’re going to feel the same once you crank it up loud.
Do yourselves a massive favor and get listening, follow along, and stay tuned for more by checking out all the important links below.
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