The Hogstad Brothers get Funky & Fearless with single, “Worth It”
The Hogstad Brothers are serving up something truly unique with Worth It, a genre-bending, alternative R&B track that’s equal parts funky, fun, and flat-out hypnotic. Just in time for Valentine’s Day, the song flips the script on the traditional love ballad, trading in sugar-coated romance for something real—an ode to a partner who’s far from perfect but undeniably worth it.
Built on a foundation of deep bass, slick guitar licks, and a hypnotic, thumping beat, Worth It immediately pulls you into its trippy, slightly off-kilter world. The brothers’ auto-tuned, call-and-response vocals are drenched in distortion, a stylistic choice that might feel excessive in another song, but here, it’s a perfect fit—adding a surreal, playful energy to the track. The groove is infectious, the production is sharp, and the attitude is completely unbothered.
While Worth It leans into its “kitsch” factor, it never loses its musicality. There are undeniable R&B moments woven throughout, from the way the bassline slinks around the mix to the smooth, effortless guitar fills. The whole thing feels like a late-night jam session gone delightfully weird—think Anderson .Paak meets Tame Impala with a dose of meme-worthy humor.
And then there’s the music video—glitchy, colorful, and just as playful as the song itself. It adds another layer of texture, amplifying the track’s surreal, offbeat charm.
With Worth It, The Hogstad Brothers prove that love songs don’t have to be serious to hit deep. It’s a fun, funky, and totally unexpected ride—one that reminds us that love, in all its messy imperfection, is always worth it.
To say it’s experimental would be a classic understatement, however, they’ve woven so many interesting patterns into something that ultimately comes together to feel like one cohesive piece. Straight R&B wouldn’t cover it but even the addition of psychedelic elements still makes this song uncategorizable. For you and for us, it’s best explained when actually listened to!
So please, click those links below to get into it all, and of course to follow along for more from the brothers.
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