Desi Music Entertainment and Sanjeev T share their new music video for "Livin' Like It's Me"
Review by Austin Sher
Desi Music Entertainment and Sanjeev T have just put forth their visually striking new music video for “Livin’ Like It’s Me”. Read along with us as we share our thoughts on the video, as well as provide a bit of background on the artists involved.
Released on July 21st, 2020, guitarist, producer, & songwriter Sanjeev T; most known for his work with Oscar/Grammy-winning composer A.R. Rahman released his debut music video with record label Desi Music Entertainment, “Livin’ like it’s Me,” featuring guest artists Carnatic singer Vasudha Ravi & Desi reggae artist, King Jassim. According to Sanjeev T, ““Livin’ Like It’s Me,” represents living life authentically to yourself. This track is an example of freeing oneself from personal as well as societal oppression and is a celebration of authenticity; a celebration of self-identity, and a celebration of music’s ability to lift, empower, and elevate.”
The first thing you’ll notice when you listen and watch the video is how many different musical genres are being blended at once. Sanjeev’s music is an amalgamation of indie, rock, reggae, fusion, and jazz. Born in Kuwait, he discovered music at an early age, but it wasn’t until he went to university in Chennai, India where he decided to make music his life’s work. Thankfully he put his focus there, because we can conclude fairly easily that we’re bound to see more successes coming not only from Sanjeev T but the entire team at Desi Music Entertainment. What they’ve created with just this one music video is world’s ahead in uniquity and originality than we have witnessed in a while.
While it may be difficult to nail down on first listen, the track is what we would consider a fusion of dubstep and reggae. All throughout the song are pure elements of uplifting music, catchy hooks, and an extremely danceable groove. It also includes an eclectic mix of Carnatic classical music featuring the Saraswati Namasthubhyam Shloka mixed with Komala Kara from the song Mamavathu Sri Saraswati by Mysore Vasudevachar.
Seriously though, in addition to the track being fantastic, the music video is equally as impressive. It’s definitely a trippy watch, bordering on psychedelic even, in the best way possible. It kept us attentive as to what was going to happen next, all the while giving us the opportunity to discover all of the new artists featured. Sanjeev T was obviously the star in this scenario, but the addition of Vasudha Ravi & King Jassim were really the cherry on top. Everyone brought something different and original to the plate and showed it off in their best form. We can’t wait to follow all of their careers separately!
To watch and listen to the music video for “Livin’ Like It’s Me”, to keep up with all of the artists and Desi Music Entertainment, please do yourselves a favor and check out the following links below.
Music Video for “Livin’ Like It’s Me”
Desi Music Entertainment YouTube
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